The Freshi n Safi (Fresh and Clean) Entrepreneurs
The president of Clean Conscience Canada, Amanda Schofield, became aware of the entrepreneurial training program in East Africa. There were many women who were eager to start businesses following their entrepreneurial training. Clean Conscience cleaning products presented ideal business opportunities for the women in Tanzania. The businesses involve minimal start- up costs, no specific skill/education requirements and high profit margins. In addition to this, the demand is high with great growth potential (restaurants, public buildings, hotels, etc.) thereby creating sustainable ventures. Amanda, travelled to Tanzania and spent a month sourcing out product ingredients from Tanga and Nairobi and providing the training, capital and start up requirements to launch 10 micro-businesses – branded Freshi n' Safi (Fresh and Clean).